About Us
Our story began in 1963 when John Seiler purchased the business and renamed it Seiler Appliance & Service. John built the company on a simple belief: "The business service is building." More than 60 years later, that philosophy continues to guide everything we do.
In the 1990s, John's son, Russ, took ownership and spent more than three decades serving customers and growing the business. In 2026, ownership passed to the third generation when Dave Seiler purchased the company, continuing the family tradition of providing trusted appliance sales and service to the community.
Today, we offer appliance sales, repair and service, delivery, installation, customer support, and financing options. Our experienced team is dedicated to helping customers not only find the right appliances, but also supporting them long after the sale.
For more than six decades, we've been committed to building lasting relationships through dependable service, honest recommendations, and customer satisfaction. Whether you're shopping for a new appliance or needing repairs, we'd love the opportunity to help.
Stop by our showroom or contact us today—we look forward to serving you.
- Est. 1963 Serving the Humboldt community with trusted appliance sales and service for over 60 years.
- Family-Owned Proudly family-run, with three generations dedicated to taking care of our customers.
- Room to Explore Explore a wide selection of appliances in our spacious, easy-to-shop showroom.
- Meet Mack Say hello to Mack, our friendly labradoodle who loves greeting customers in the store.